PROJECT DETAILS

活动时间：2020/08/04

活动地点：梵木创艺园 MOJOC CAFE

主办机构：EKIN

摄影摄像：1807

现场策划布置：鲍BAO | MAGI | NIUNIU | VISTAR | 裴迪 | WILL | 二手艺术家

NIKE品牌在1981年成立了名为EKIN的神秘部门（EKIN 是 NIKE 的倒写），部门的核心内容是新知识和新产品的概念培训，意在建立NIKE与外界之间的纽带。此次EKIN在MOJOC展厅开展了主题为“废料 超有料”的分享活动，以线上线下的方式同步进行，将 “Move to zero”的概念 和新品 Nike Air Vapormax 2020 的设计理念传递给大家。

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In 1981, the NIKE brand established the mystery department named EKIN (EKIN is the reverse of NIKE). The core content of the department is the concept of training of new knowledge and new products, aiming to establish the link between NIKE and the outside world. This time, EKIN held a sharing activity with the theme of "THIS IS TRASH" in the MOJOC exhibition hall. It was carried out online and offline simultaneously to convey the concept of "move to zero" and the design concept of the new product - Nike Air Vapormax 2020.

“Move to zero”是NIKE打造的以“零碳排”和“零废弃”为宗旨的长期计划。近期推出的Nike Air Vapormax 2020 “采用至少50%重量的再生材料制成。引入简单快捷的 FlyEase穿脱技术，为穿着者塑就出色外观和舒适穿着体验的同时，也为未来实现可持续发展开辟了道路。”此次活动由EKIN及MOJOC团队进行现场的策划及布置。活动分为: 概念介绍，客座分享，DIY WORKSHOP三个版块。

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"Move to zero" is a long-term project created by Nike aiming at "zero carbon emission" and "zero waste". The recently produced the new product of Nike Air Vapormax 2020 " is made of recycled materials at least 50% by weight. The new technology of easy and quick Flyease on and off provides the wearer with an excellent appearance and comfortable wearing experience and also opens a way for the realization of sustainable development in the future. " This activity was designed and arranged by EKIN and MOJOC team. This activity is divided into three sections: Concept introduction, Guest sharing, and DIY workshop.

场地整体被划分成两个部分，展示区域和活动区域。展示区域以“WEARHOUSE”为主题，表达“购买-使用-回收-再利用”的概念。其中功能货架搭配收纳箱用于展示商品、大块废料及MOJOC门店提供的运动饮料。入口处金属管架悬挂大幅receipt式的活动海报，三个购物推车放置了DIY workshop环节会用到的材料包和卡包。在有限的空间内将 展示 / 收纳 等功能整合化一，同时大量运用灯管，灯箱及走字LED屏幕，放大潮流感和 “WEARHOUSE”式的沉浸体验感。

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Space is divided into two parts, display area, and activity area. The display area takes "WEARHOUSE" as the theme to express the concept of "buy-use-recycle-reuse". In the first place, the functional shelf is used to display goods, large pieces of wasted materials, and sports drinks provided by MOJOC cafe. The metal pipe rack hung with a large receipt type activity poster is placed at the entrance. And three shopping carts are placed with the material bags and card bags used in the DIY workshop. In the limited space, the display/storage functions will be integrated. Meanwhile, a large number of lamps, lightboxes, and LED screens are employed to emphasize the sense of trend and the immersion experience of "WEARHOUSE".

活动区域的中心位设置了三台3D灯光投影机，将 EKIN 和 Vapormax 2020 的形象动态化、立体化以增强到访者对活动主题产品未来感的印象。活用货架至活动区域的四周，为DIY workshop环节提供位置的同时保证了现场的统一协调。将旧衣填充至透明亚克力箱体制作的讲台，延续Vapormax 2020的可持续发展理念，场地内的所有装饰性材料都具有二次利用的实用价值，可供EKIN团队在后期的主题活动中灵活使用。

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Three 3D light projectors were set in the center of the event area to dynamically and three-dimensionally the images of EKIN and Vapormax 2020 to enhance the visitors' impression of the future sense of this theme. Using Flexibly of shelves around the event area provides space for the DIY workshop and ensures the unified coordination of the site. The old clothes are filled into the platform made of transparent acrylic boxes, continuing the sustainable development concept of Vapormax 2020. All the decorative materials in the event have the practical value of reuse, which can be used flexibly by the EKIN team in the later theme events.