中文

EXHIBITION #14

NO PURPOSE | 无目的

NO PURPOSE | 无目的

WillCorleone-2020-08-08-15

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INTRODUCTION | 展览介绍



人是被毫无预备地推入这个世界的。进入这个世界时,人唯一所拥有的就是人类的身体,以及这具身体带来的框架。它的结果却包含了很多可能性,这来自于自我意识与行为。目的和行为的同一性体现了人对自身的无力性,人的行为常常被某些难以察觉的因素支配,那么人需要自我修正和改变。


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People are pushed into the world unprepared. When we enter the world, the only thing we have is the human body and the framework it brings. Its results contain many possibilities, which come from self-awareness and behavior. The identity of purpose and behavior reflects the powerlessness of human beings, People's behavior is dominated usually by some imperceptible factors, so people need to change and self-correction by themselves.


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我们试着削弱结果,注重行为,强调意识,以这一链条为观念基础设计了@系列产品。例如light@candle,意在还原行为与物体之间最纯粹的关系,强调动作「即行为」的单纯性与直接性。其图像设计秉承功能主义的美学观点以几何形式为主,直观并简化物件的视觉形象,与即将发生的行为的单纯性达成一致。


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We try to weaken the result to focus on behavior and awareness. We designed the “@” series of products based on this concept. Such as the “light @ candle”. This product intended to return to the original relationship between the behavior and the object, emphasizing the simplicity and directness of "Namely behavior". The graphic design adheres to the aesthetic point of functionalism, mainly in geometric form, intuitively and simplifies the visual image of the object, and reaches an agreement with the simplicity of the upcoming behavior.


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此次展览以“@”系列设计概念为始发点,将行为与物体之间的关系细分拆解,用产品主体辅以极简图形还原行为发生时的意识状态和物体受影响时的质变形态。依附于“@”系列的第一个产品主体-香薰蜡烛,将流动性及燃烧行为的时间节点视觉化,以产品的黑白主色调弱化形容词对事物的影响,呈现更为纯粹直接的“动&名”关系。


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Starting from the concept of "@", the exhibition breaks down the relationship between the behavior and the object. Employing the product itself and minimalist graphics to restore the state of consciousness when the behavior occurs and the qualitative change when the object is affected. Based on the first product of the "@" series - Fragranced candle. We intend to present a more direct relationship between “verb & noun” by visualizing the time of fluidity and combustion behavior and employing the main colors of black and white to weaken the influence of adjectives on objects.


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PRODUCT INFORMATION | 关于产品

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