PROJECT DETAILS

Client: I.T  VIRTUAL  STORE

Designer & Team: Fan  I  PD  I  Nick  I   Milo  I  Will

CGI & Storyboard: MOJO STUDIO

Animation & Editing: MOJO STUDIO

Character Design: I.T  I  MOJO STUDIO

Year: 2022

CONCEPT

五行：金木水火土

相生与相克、融合且对立的元素属性是中国乃至世界范围内独有的哲学思想。

万事万物的发生运行规律均遵循:

金生水，水生木、木生火、火生土、土生金的循环辩证。

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WuXing(Chinese Five elements): Gold, Wood, Water, Fire, Earth. 

The elemental attributes that are mutual generation and mutual restraint, fusion and opposition, are unique philosophical ideas in China and even around the world. 

The laws of occurrence and operation of all things follow the cycle of dialectics:

gold generates water; water generates wood; wood generates fire; fire generates earth; and earth generates gold.

在思考人类身处过去、现在、未来环境中行为形成和生活方式的过程中，

我们企图参照五行这最具代表性的、中国的、东方的文化符号来重构和演绎整个故事的概念框架：

土之初始，与火的交融，迸发出万物的初始状态；水生木繁，带来自然的生命力和希望；金之兴旺，预见未来。

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In the process of thinking about the behaviors and lifestyles formed by human beings in the past, present and future environments, 

we attempt to reconstruct and interpret the conceptual framework of the entire story with reference to the five elements, the most representative, 

Chinese and oriental cultural symbols: 

the initial state of Earth, blending with Fire, bursts out the initial state of all things; 

the growth of Water and Wood bring natural vitality and hope; the prosperity of Gold predicts the future.

透过传统哲学思想的底色与超现实场景的描绘，构建出IT独特的品牌内涵和精神世界。

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IT's unique brand connotation and spiritual world are constructed.