1807 GANGGANG
PROJECT DETAILS
Client: 1807
Director: MOJO STUDIO
CGI & Storyboard: MOJO STUDIO
Animation & Editing: MOJO STUDIO
Character Design: 1807
Music: 1807
Year: 2022
MOTION DESIGN
GANGGANG是由时尚品牌1807推出的虚拟概念角色,
委托MOJO STUDIO多媒体团队进行观念影像的创作。
GANGGANG词汇取自于街头文化中的“聚成一群”的说法,
延续1807品牌的街头基因,通过对GANGGANG词组的图像化设计处理,摘取细节组成了1807最新虚拟人物的五官形象,
并以此虚拟人物传达品牌风格。
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GANGGANG is a virtual concept character launched by 1807, a street fashion brand,
for which theMOJO STUDIO’s multimedia team was commissioned to create the concept video.
The term “GANGGANG” is derived from the street culture expression “to gang up”, carrying the intention to pass
down the street culture genes so dear to the 1807 brand.
Using an array of graphic design renderings on the phrase “GANGGANG” combined with a number of pre-extracted details,
this project was able to come up with the facial impressions of 1807’s newest virtual avatar,
using which the brand’sinherent style is re-conveyed.
STYLE FRAMES
CHARACTER
MAKING OF
Contact
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