PROJECT DETAILS

Client: 1807

Director: MOJO STUDIO

CGI & Storyboard: MOJO STUDIO

Animation & Editing: MOJO STUDIO

Character Design: 1807

Music: 1807

Year: 2022

MOTION DESIGN

GANGGANG是由时尚品牌1807推出的虚拟概念角色，

委托MOJO STUDIO多媒体团队进行观念影像的创作。

GANGGANG词汇取自于街头文化中的“聚成一群”的说法，

延续1807品牌的街头基因，通过对GANGGANG词组的图像化设计处理，摘取细节组成了1807最新虚拟人物的五官形象，

并以此虚拟人物传达品牌风格。

-

GANGGANG is a virtual concept character launched by 1807, a street fashion brand, 

for which theMOJO STUDIO’s multimedia team was commissioned to create the concept video. 

The term “GANGGANG” is derived from the street culture expression “to gang up”, carrying the intention to pass

down the street culture genes so dear to the 1807 brand. 

Using an array of graphic design renderings on the phrase “GANGGANG” combined with a number of pre-extracted details, 

this project was able to come up with the facial impressions of 1807’s newest virtual avatar, 

using which the brand’sinherent style is re-conveyed.

STYLE FRAMES

CHARACTER

MAKING OF