PROJECT DETAILS

Location: 成都市东郊记忆56号楼 

Chief Designer & Team: Mojo Wang I Ches嘉豪 I 陈铭源

Photography: 形在建筑空间摄影-贺川

Video: 妮儿

Area: 245㎡ + 260㎡

Year: 2025年7月

PROJECT OVERVIEW

COUPLE HUNNID位于成都市东郊记忆文物建筑保护群56号楼。

设计团队在对东郊记忆历史建筑保护改造再利用的前提下，将品牌的年轻潮流性带入历史园区。

既保留了园区的历史记忆，又赋予了空间新的功能和生命力。

通过组织青年社群活动，重塑区域人气，促进居民的联系和交流，增加社区凝聚力。

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COUPLE HUNNID is located in Building 56 of the East Suburb Memory cultural preservation complex in Chengdu. 

While renovating and repurposing the historical site, 

the design team infused the space with the brand's youthful and trendy identity. 

This approach preserves the area's historical heritage while revitalizing it with new energy. 

By organizing community events for youth, it has reinvigorated the neighborhood, strengthened resident connections, 

and enhanced community cohesion.

项目中的年轻力向外部的街道伸展，同时吸纳园区的历史底蕴，

将其通过创新的形式重新赋能在项目当中。

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The project's youthful energy extends outward to the streets while drawing inspiration from the park's historical legacy,

channeling it through innovative forms to reinvigorate the space.

INTERIOR CONCEPT

店铺空间分为户外活动区、内场售卖区、秀款限定区三个区域。

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The store is divided into three areas: an outdoor activity zone, a main indoor sales area, and an exclusive showcase section.

空间内部有意识地修缮建筑结构，并保留了建筑的“旧”质感。

因地制宜的将因地下停车场坡道而导致的阶梯房间加以利用，

以空间的错落与视觉扩张形态，将 COUPLE HUNNID 品牌的穿搭风格及生活方式根植于其中。

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The interior deliberately preserves the building's original structure and aged textures.The multi-level space, 

created by an underground parking ramp, has been repurposed with a tiered layout and expanded sightlines, 

showcasing COUPLE HUNNID’s fashion and lifestyle throughout.

动线设置延续“街区式”逻辑，使进入者在不同区域之间穿梭时，

能够自然感受社区氛围与文化碰撞。

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The layout follows a "block-style" logic, 

allowing visitors to naturally experience the community atmosphere and cultural blend as they move between different areas.

一层陈列区的空间组织错落层层递进，在最高处放置品牌的联名装置；

整体体验从入口到核心中庭，再到上层交流区域，形成了“粗粝与闪耀”并置的视觉与情绪张力。

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The tiered display area on the first floor leads upward to a brand collaboration installation at the top.

The experience unfolds from the entrance to the central atrium and then to the upper-level social space, 

creating a visual and emotional tension between the raw and the radiant.

二层秀款限定区延续了整体的黑色基调，以黑色木质与金属家具打造出一种冷峻而有力的氛围。

这里不仅是展示区，更像是一间带有 “教父”气场的办公室：

厚重的桌面、深沉的色调、低调却凌厉的光影，透出一种不容置疑的街头态度。

这里是一个指挥中心，也是一个社区客厅。

带着 COUPLE HUNNID 的 DNA：既街头，又精致；只有保持锋芒，才会留下属于自己的 Stellar Moments。

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The second-floor exclusive area maintains the overall black scheme,

using dark wood and metal furniture to create a cool and powerful atmosphere.

More than a display space,it feels like an office with a “Godfather” vibe: heavy desks, deep tones,

and subtle yet sharp lighting convey an unquestionable street attitude.

It serves as both a command center and a community lounge—embodying COUPLE HUNNID's DNA: both street and refined.

Only by staying sharp can one create their own Stellar Moments.

传货梯概念；在 COUPLE HUNNID 的空间里，

它连接着三楼的库房与一楼的收银区，

将产品从储藏空间直接传递到收银台。

电梯本身的机械声、开合感，与空间的水晶光影形成对比。

这既是产品的运输轨迹，也是文化的传输装置：

从幕后到台前，产品不只是商品，

而是带着故事、态度与精神的“文化载体”。

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Inspired by a freight elevator,this element connects the third-floor stockroom to the first-floor checkout area,

delivering products directly from storage.

The vertical movement—with its mechanical sounds and motion—contrasts with the crystal-lit surroundings.

More than a functional path,it acts as a cultural conduit: moving products from backstage to spotlight, 

transforming them into cultural vehicles carrying stories, attitude, and spirit.

设计语言中，链条贯穿空间，既是街头反叛的符号，也是“链接”的隐喻；

拳套、沙袋与指⻁元素则被转化为空间装置，强化街头文化的力量感与态度表达。

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Chains run throughout the space as both a symbol of rebellion and a metaphor for connection.Elements like boxing gloves, 

punching bags, and knuckle dusters are reinterpreted as spatial installations, reinforcing the raw power and attitude of street culture.

灯光反射制造“闪耀”的氛围,隐喻街头精神的多棱面与其不被定义的自由。

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Street spirit’s many facets and unrestrained freedom,with light reflections creating a glittering atmosphere.

这里既承载成都的市井烟火气息，也吸纳先锋潮流的锋利张力。

COUPLE HUNNID 的空间不只是商业，也是文化的发生地。

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The space embodies both Chengdu's local vibe and the edgy tension of cutting-edge trends.

COUPLE HUNNID is more than a commercial venue—it's a place where culture happens.