PROJECT DETAILS

Client: Miha Bodytec

Location: Chengdu,Sichuan

Category: Branding

Designer: Jay.Tian

Year: 2016

MIHA BODYTEC研训空间并不是传统意义的健身房，是一种新型运动空间。由德国尖端科技设备驱动，应对快节奏、繁重的都市生活形态，20分钟达到传统运动2~3小时的效果。高效、安全地提升运动效率、使体格精确的进步，让人体进入全身运动的新维度。

MOJO DESIGN受委托，为该品牌打造一体化视觉形象。品牌标识从维度、时间、碎片三个关键词出发，用简练的图形表达品牌主旨：高效、快速、效果显著的新型运动概念。品牌色彩以灰、白为主，与空间设计的不锈钢材质及现代感相呼应。由LOGO衍生出的图形化字体，将主概念贯穿至整体视觉。空间设计通过运用不锈钢、压纹玻璃、亚克力、植物相互搭配，对空间明确的划分，高效的利用率，来表现秩序与未来。

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The MIHA BODYTEC Research & Training Space is not a traditional gym, instead a new type of exercise space. It is driven by Germany's cutting-edge technology equipment. It can achieve the effect of traditional sports for 2 to 3 hours in just 20 minutes, coping with fast-paced and heavy-duty urban lifestyle. With an efficient and safe increase in exercise efficiency and precise physical advancement, it allows people to enter a new dimension of whole body movement.

MOJO DESIGN was commissioned to design an integrated visual image for the brand. The image starts from the three keywords: dimension, time, and fragmentation. It uses a concise graphical expression to show the brand's purpose of a new-type sports concept that is efficient, fast, and remarkable. The brand color is mainly grey and white, which echoes the stainless steel material and modern space design. The graphic font derived from LOGO penetrates the main concept into the overall vision. Space design uses stainless steel, embossed glass, acrylics, and plants to match each other, clearly defining the space, and efficiently utilizing it to show order and future.